Manager: M-Pesa Marketing – Maputo

Manager: M-Pesa Marketing – Maputo
Manager: M-Pesa Marketing – Maputo

11 Fevereiro, 2019


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Manager: M-Pesa Marketing – Maputo – EDI0000D8

Role purpose:  To develop, deliver and implement Brand strategy including Digital communication strategies. Planning and execution of all communications and media actions on all channels including online and social media; Managing the Marketing budget of advertising and promotional items; Competitor and customer insights analysis

Key accountabilities and decision ownership:

·     Responsible for brand management and corporate identity of M-Pesa, working closely with creative agencies and assisting with new product & Services launches.

·     Lead the brand positioning internally and externally taking into consideration customer researches and insights

·     Measure, monitor and report performance of all Marketing activities including CVM & Outbound campaigns of M-Pesa

·     Accountant for planning and implementing promotional campaigns in coordination with Trade Marketing area ensuring content of M-Pesa in all internal and external platforms

·     Translate brand strategies into brand plans, brand positioning and go-to-market strategies

·     Develop strategies to ensure customer acquisition and retention growth on a monthly basis  

Key performance indicators:

·      Ensure NPS leadership for M-Pesa  

·      Timely launch products and services of M-Pesa and update the communication platforms

·      99% of M-Pesa communication aligned with the business units to ensure a good customer experience and customer retention

Must have technical / professional qualifications:

·     Minimum of Bachelor’s degree in Marketing or related field.

·     Know-how of marketing disciplines and particularly customer service

·     Excellent written and verbal communication skills

·     Strong analytical and project management skills

Core competencies, knowledge and experience:

·     Experinece in identifying target audiences and devising campaigns that engage, inform and motivate

·     Excellent stakeholder (internal & External engagement skills

·     Excellent understanding of the full marketing mix

·     Customer obsessed & Innovation hungry;

·     Drive for results focus and leadership skills

Location: Edificio Vodacom Rua dos Desportistas, Numero 649  Maputo 

Job Type: Full-timeEmployment Type : Permanent.


Closing Date: 17-Feb-19, 11:59:00 PM


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